3 chocolate shops to try out in Bruges – roadtrippin’ Belgium

Whoever knows me, knows that I enjoy food as much as I enjoy breathing, basically! I literally make food trips, where I discover new dishes, enjoy them thoroughly and then write on the blog about them 😛 that’s me for you! So, it shouldn’t come as a surprise that while I was traveling through Belgium, in a fabulous road-trip, I have stopped in the quaint little town of Bruges and enjoyed some of the famous Belgian chocolate that it has to offer. And because I am willing to share everything with you, I have to share also my favorite 3 chocolate shops to try out in Bruges!

Jan de Clerk chocolate shop

3 chocolate shops to try out in BrugesThis is a small chocolate shop. I haven’t been able to identify a website and, as I understood from the man serving us, they do not ship outside of Belgium (not even outside Bruges, for that matter! ☹).
So, here you have a small chocolate shop, offering a variety of chocolates, in different forms and sizes, with different flavours.

When you first enter the shop, you might find yourself wondering how this can be. It is such an organized chaos of boxes, chocolates, various chocolate-related gifts. The main attraction for everybody entering the shop needs to be the chandelier! Smack in the middle of the shop you have a wonderful crystal chandelier, reigning over everything the chocolate has to offer. The vintage air of the shop made me feel so comfortable, as it was very welcoming. Add to this the sweetness of the smell and I could have lived there forever 😛

We were served by a very nice man. He was smiling constantly and explaining here and there, about various types of chocolates. He was amused of our faces – imagine we were constantly uuhing and aahing around the place 🙂

My travel buddy and I had some truffles from them and they were absolutely delicious. The chocolate was so flavoured and smooth, my taste buds could hardly believe it. I am so sorry that I did not try something more from them, but, for sure, I will visit again.


Choco-Jungle Bar

3 chocolate shops to try out in BrugesWe have been guided to this place by the staff at the Chocolate Museum in Bruges. I was specifically told to try out their hot chocolate. And… if I just may… it was heaven!

First off, what strikes you when you enter the shop is the design. You actually have a real size anaconda snake hanging from the ceiling. Top that with a tree house, complete with a table and chairs and you have yourself the perfect jungle like location.

I tried their hot chocolate, but had the guy at the counter make it with cold milk, as it was extremely hot outside and I wasn’t in the mood for any hot drink. Admittedly, I did get my fair share of side eye, but… eventually, I got my cold milk, hot chocolate 😊

My honest expectation was that it would taste different because of the cold milk, but I was completely wrong! It had the same exquisite taste as would actual hot chocolate. I loved the taste of the chocolate and I was craving more as soon as I finished my cup. It is truly addictive! The interesting fact was that, apparently, the recipe was the same as the Mayan one, so… I wonder if that’s the reason why I enjoyed it so much 😛

Apart from the Mayan recipe, the Choco-Jungle Bar also serves hot chocolate based on Aztec recipe, Italian recipe and Madame de Sévigné recipe. Each of these have a different ingredient added, that makes it unique.

If I hadn’t had so much chocolate the entire day, I might have chosen a second cup of hot chocolate. Or a third… there is no limit here 😊 😊

Pierre Marcolini

3 chocolate shops to try out in BrugesIn contrast with the first two chocolate shops presented, this one is high-end. It is a well known luxury chocolate brand, created in Brussels, with stores all over Belgium.

I decided to put it on my chocolate shops not to miss in Bruges, because everybody needs to enjoy, at least once in a lifetime, a luxury chocolate praline.

The store that I visited was located right in the city center of Bruges, so it was extremely busy. However, we enjoyed a perfect service, we were offered information on all the available choices and instructed on what to get, based on our preferences.

Their most known pieces were made out of ganache infused with fruits and flowers. I can attest to the fact that they were exquisite. Very well presented, you kind of felt ashamed to eat them 😊 but, that quickly passed once you started eating them. While I may not be a chocolate connoisseur (apart from the fact that I eat a lot of chocolate!), the quality of the chocolate used made a real difference in the taste of the praline. The smoothness and richness of the taste strikes you from the first bite and the subtle flavour that you have chosen (may it be a fruit or a flower) only complements the experience.

As with everything “luxurious”, the prices of the chocolates and other chocolate products from the shop are higher than in other locations. If you do decide to try out and skip the price tag, I might add that it is worth the experience.

Bruges was, indeed, an incredible experience in terms of chocolate. I am already making plans in my mind to go back and enjoy some more of this “guilty pleasure”. What about you?

3 chocolate shops to try out in Bruges


  1. I’m in such a chocolate craving mood right now, thank you!! I love Belgian chocolate, who doesn’t, so really appreciate this post! Such a shame the first one doesn’t ship outside Bruges; I’ll have to visit there myself. The chocolate in the cup looks insanely good! I’d need a lot of exercise to work it off!

  2. MMMMM, YUMMY! My last visit to Belgium I never made it out of Brussels. I definitely need to visit Bruges, and not just for these chocolate shops, but you are making a very strong case. Casual or high-end, Belgium has amazing chocolate.

  3. I am happy you went to Bruges and ate chocolate when you were in Belgium! Unfortunately I get migraines when eating chocolate so I can’t try these places out but I will highly recommend these places when friends visit me here in Belgium. Thanks for the tips!

  4. I know that is one thing I am surely doing when I visit Belgium – chocolate shop hopping! All 3 shops you’ve listed above in Bruges sound interesting to me, I especially love Jan de Clerk because the man on the counter sounds nice and friendly, plus I like smaller, local shops better than big, luxury shops. Also, what a brilliant idea to try out ‘cold’ chocolate rather than a hot chocolate on a hot day!

  5. A mouthwatering post. what can be a better time spent than sitting in a chocolate bar in the heart of Belgium? This should always be part of any tour itinerary of Belgium.

  6. I enjoy food and travel as much as you do and I can totally relate to this. Belgian chocolates are my favorite ones and I would love to visit all the shops that you have mentioned here. I am already salivating on my laptop screen while writing this. The hot chocolate (with a cold milk) you had at Choco-Jungle Bar reminds of the one of the best that I had at Cafe Zuka in Pondicherry.

  7. I have travelled to Bruges a few times now and it is always fun to find a new chocolate place every time you visit. Choco-Jungle Bar is going to be on my list the next time I visit. It is such a cool place and the love for chocolate makes it a must visit . If I do have cash to splash then will surely visit the Pierre Marcolini thanks for sharing a lipsmaking post.

  8. Oh yum!!! Pierre Marcolini looks like my kind of place with all the chocolate looking so beautiful and delicate. And I can’t decide if I prefer to see a chandelier or a the life sized anaconda! LOL! I guess at the end of the day its all about the chocolate. Awesome reviews:)

  9. Looks so yummy! I love chocolate so I went to Bruges last year. The city was wonderful with lots of chocolate shops. I didn’t go to these 3 places so I’ll definitely need to go back to check them out.

  10. I still haven’t made my way to Bruges but when I do, im looking forward to trying some chocolate! I love that you got the recommendation about trying the hot chocolate from the Chocolate Museum. My best finds have been from local recommendations! And the pralines look decadent!

  11. I haven’t visit Belgium yet but its probably better for me as I don’t think I could stop eating that chocolate there ( and other amazing food and sweets). I went to chocolate factory ones in Germany and omg it was an amazing experience! I didn’t know you can find so many great shops in Belgium! Great photos!

  12. Oh my…this looks dangerous! I have heard so much about Bruges and its chocolate places. These look like incredible recommendations! Love the name of the Choco Jungle Bar – but not sure about being greeted by an anaconda! Craving rich Belgium chocolate now…

  13. I am a chocoholic so all your chocolate pictures are making me drool! Choco-Jungle Bar intrigues me the most with so many different hot chocolate recipes! Though if I am in Bruges, I will probably visit all three shops!

  14. Wow! What a chocolaty post! These chocolate shops are great places to shop and taste chocolates. Hot chocolate with a cold milk sounds quite innovative and yummy. Pierre Marcolini would be my favourite with a variety of options to cater to my sweet tooth. I’m craving for some chocolate now!

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